Alice Sladek


Holiday Campaign Digital Creative

Role: Associate Creative Director / Art Direction
Agency: Digitas LBi
Client: PayPal

To compete with the abundance of holiday communication that fills everyone's inboxes during the winter season, we chose an unconventional, lively color palette to present a curated selection of bright and shiny products from PayPal's many retail partners. We created a visual system where messaging was integrated into the compositions, working closely with Rodger Hostetler Photography.