Alice Sladek


Role: Digital Art Director
Client: Sephora

The challenge of the Digital Art Director for is to present a rotating selection of products in a fresh and enticing way, inviting the guest to take advantage of exclusive promotions like the BareMinerals Complexion Kit.

For the Sephora in-store Beauty Studio, where guests can get custom makeup application lessons, we created a visually driven landing page and implemented online booking. 

To promote in-store events held at Sephora locations in New York City, we created a series of landing pages that highlighted event details and promos.